Rashid Alzayani Foundation Launched the Seventh Annual “Re-Use” Campaign

Rashid Alzayani Foundation launched its seventh annual “Re-Use” campaign, aimed at raising awareness about consumption habits and encouraging donations of unwanted household items to support underprivileged families in Bahrain. In its previous years, the campaign has successfully helped over 3,850 individuals and it significantly expanded its reach in this year’s edition. 

This year’s initiative introduced recycling and sustainability workshops held at Rashid Alzayani Majlis. The first workshop, "Our National Responsibility" took place in October 2025 and was presented by Zahraa Radhi, Environmental Specialist at Crown Industries. In addition to other beneficial workshops that focused on consumption habits. All workshops were free to attend and opened to the public. The initiative also included a special first-time event at Riyadat Mall, featuring a selection of toys presented as a dedicated kids’ store, highlighting the importance of social initiatives that support the different needs of all kids.

On this occasion, Ms. Reem Zayed Alzayani, Corporate Communications & ESG Director at Alzayani Investments, stated, “Through the workshops, we hope to raise awareness about waste and encourage individuals to reflect on their consumption habits. We encourage everyone to join us and take part in creating a more sustainable future.”

“We are excited about launching the seventh edition of the campaign and aim to build on the success of previous years.” Said Mr. Omar Ayoob, Manager of Rashid Alzayani Foundation. He also added: “Every year, we try to contribute to Bahrain’s achievements toward the Sustainable Development goals, and we welcome everyone to donate and be a part of this impactful initiative.”